Back in the day as they like to say, I was a huge Simpson's fan. So deep and profound was my knowledge of the series that I could hold complete and coherent conversations with my friends based on nothing more than character quotes. But time has passed and so too has my all-consuming interest in the Simpson. Those quoting friends have moved away and on with their lives and I can only elicit a roll of the eyes from Beth whenever I put on my best Apu.

Now, 20 years after it first aired (22 if you count the Tracy Ullman shorts) they finally got around to making a movie and, yes, I have seen it. Was it worth it? Without giving anything away I will say it was a really good 90 minute episode and, even a week later, Beth is still prone to break out and sing the Spider Pig theme. But, even more than the movie, I found some of the promotional ideas far more entertaining. I had a blast buying a Squishee at the Kwik-E-Mart on 42nd Street, posing on the couch and creating my own Simpsons character on the brilliantly designed movie website.